More noise. Less Attention. With 50 billion devices connected by 2020, how will your marketing survive the Internet of Things?

Calm Technology is the launchpad for a new kind of marketing design, the Atmospheric Approach.

Learn how marketing in the Internet of Things can engage without distracting, inform without interrupting, and empower without interfering.

Save the IoT with Haydn Sweterlitsch and Amber Case at Lions Innovation. June 21, 11:30 CEST, Discovery Stage, Palais II, hosted by HackerAgency.

Amber Case

Amber Case is a cyborg anthropologist and user experience designer from Portland, Oregon. She studies the interaction between humans and computers and how our relationship with information is changing the way cultures think, act, and understand their worlds.

She is the co-founder and former CEO of Geoloqi, a location-based software company acquired by Esri in 2012. Named one of National Geographic’s Emerging Explorers, she’s been listed among Inc. Magazine’s 30 under 30 and featured among Fast Company’s Most Influential Women in Technology. In 2008, Case launched CyborgCamp, an unconference on the future of humans and computers.

Amber is the author of An Illustrated Dictionary of Cyborg Anthropology and Calm Technology as well as numerous articles on the web. You can follow her on Twitter @caseorganic and learn more at

Haydn Sweterlitsch

Haydn Sweterlitsch and the Internet began their respective careers in advertising around the same time. And while the Internet proved to be a passing fad, Haydn showed staying power. As a creative leader responsible for over two decades of award-winning work at shops including Grey, Wunderman, Cossette and others, his clients have ranged from Audi and AT&T to MasterCard and Microsoft. Haydn's approach blends engineering and art to develop exquisite machines with a prime directive to compel action.

As Global Chief Creative Officer for HackerAgency, Haydn sets the creative and strategic vision for the agency and clients while overseeing creative, UX/UI, development, motion graphics and studio.

With undergraduate and graduate degrees in philosophy, his work and ideas are informed and guided by a curiosity that goes beyond wanting to know why people buy - and instead obsesses over understanding how people interact and live with brands and technology on an anthropological and sociological level.